Mal Warwick | Donordigital expands strategic leadership with addition of Anthony Plamondon

photo-anthonyp-blackwhiteMal Warwick | Donordigital, a leader in integrated fundraising, advocacy and marketing, announced today the hiring of direct marketing fundraising veteran Anthony Plamondon. Anthony joins the agency as Senior Account Executive in the Berkeley, CA office. Anthony Plamondon comes to Mal Warwick | Donordigital having recently worked for another integrated fundraising agency where he opened their Los Angeles office and led new business development as well as integrated strategy for nonprofit clients. Previous to that, Anthony managed the membership and annual giving programs at the Museum of Contemporary Art, Los Angeles (MOCA) where he launched the organization’s first multichannel direct marketing program and grew member-households while reducing expense. And prior to that, Anthony worked for a variety of fundraising firms where he managed aspects of the programs for numerous non-profits including Sierra Club, the Democratic National Committee, Common Cause, and many others. In addition to this, Anthony has been a regular speaker at industry conferences and a guest speaker for nonprofit fundraising courses at both UC Berkeley and Seattle University. “Anthony has a proven track record in innovative fundraising for nonprofit organizations,” said Dan Doyle, President & Creative Director of Mal Warwick | Donordigital. “We are excited that the strategic expertise he brings will enhance our clients’ fundraising leadership.” “It is a tremendous opportunity to join Mal Warwick | Donordigital at this time, when integrated fundraising has emerged as a critical component to engaging donors,” Plamondon said. “I look forward to working with the great team already in place and an exciting group of clients.” You can reach Anthony directly at anthony@malwarwick.com or 510-225-0405.

We are a 2014 B Corp Best for the World recipient

bftw-2014-logo-lgI am proud to announce that our company was recently named a “2014 B Corp Best for the World” recipient. We are being recognized by the nonprofit B Lab (an independent certifier for B Corps around the world) for creating the most positive, overall social and environmental impact. Our company ranked in the top 10% of all Certified B Corporations on their Impact Assessment, a comprehensive assessment of a company’s impact on its employees, community, and the environment. We are in great company alongside 92 honorees from 15 countries. Thank you to all our employees, partners and clients for helping us succeed in walking our talk. photo-thumbnail-danDan Doyle is the President and Creative Director at Mal Warwick | Donordigital, the online fundraising, marketing, and advertising company.

Integrated Fundraising: The Good, the Bad & the Ugly

secret-shopper-cover-largeWe’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly. At Mal Warwick | Donordigital, we implement direct response programs that focus on integrated donor solicitation, cultivation and stewardship across multiple channels. In an effort to learn more about what others are doing, we studied sixteen major nonprofit organizations to give us a snapshot of what some of today’s leading charities are doing. For six months in 2013, we tracked all interactions with these organizations through direct mail, online and telephone. Our goal was to observe how some of America’s most notable charities are integrating their donor communications across multiple channels. Most organizations we studied did integrate new online donors into other channels—most notably direct mail. Although we received contacts through multiple channels, the communications rarely appeared to be integrated. And for some organizations, the cross-channel conversion efforts took shockingly long. Download the white paper >>