Two of Mal Warwick | Donordigital’s most experienced fundraisers will be speaking at this year’s Washington Nonprofit Conference
organized by the Direct Marketing Association Nonprofit Federation
. This year’s event takes place at the Renaissance Washington Hotel on February 26-27.
Here’s information on the sessions we’re participating in:
Friday, February 27 at 9 am
High-Value Donors: Rejuvenate Your Mid-Level Program
Friday, February 27 at 2 pm
Multi-Channel: What Has Your Donation Page Done for You Lately?: Testing, Optimization & Best Practices
- Speakers: Mal Warwick | Donordigital Vice President Peter Schoewe will be speaking with DeAndra Hicks of Ocean Conservancy and Lester Smiley of PETA.
- Learn how to breathe new life into your existing mid-level program and increase revenue, improve retention and inspire upgrades. Learn how PETA and Ocean Conservancy achieved double digit growth from their existing programs this past year. Learn best practices for mid-level strategy in a multichannel environment, with a deep dive into offer development, segmentation and targeting and innovative creative and cultivation techniques.
Learn More About the Washington Nonprofit Conference
- Speaker: Mal Warwick | Donordigital Vice President Mwosi Swenson
- Donation page optimization is the least-sexy part of online fundraising — yet investment in this area can mean real money (lots of it, in fact!) from the same traffic to your site. Learn how analytics-driven changes to donation pages that have raised tens of thousands of additional dollars at some of the largest nonprofit programs. Includes a quick review of the tools, technology and methodology needed for effective testing, then dives into best practices and real testing results — things you’d expect, things that you need to know, and things that surprised us all!
We’re pleased to announce that Mal Warwick
, the founder of the Mal Warwick | Donordigital agency was recently honored by the Social Venture Network
(SVN) with its prestigious Service Award
Mal has been an SVN member since 1990, and he considers himself a contender for the Member-Who’s-Gained-the-Most-from-SVN Award. From SVN members, he learned how to transform his consulting agency into a leader in socially and environmentally responsible business policies and practices. More recently, Mal raised more than half the capital from SVN members for One World Futbol Project LLC (a 2013 SVN Innovation Award winner). Mal also launched and edited the SVN Book Series, served on and chaired SVN’s Board, and frequently advises SVN members and staff.
We’re excited to be attending several upcoming conferences in the months ahead:
March 13-15: Nonprofit Technology Conference in Washington, DC.
Several of our team members will be in attendance, and we’re participating in several sessions focused on multi-channel fundraising, peer-to-peer fundraising, online testing, web design storyboarding and wireframes, and digital marketing
July 9-11: 9th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington, DC.
Several of our team members will be in attendance, and you can learn more about our Friday session which focuses on building monthly giving programs
July 16-17: 2014 DMA Nonprofit Federation NY Conference in New York City.
Several of our team members will be in attendance.