BOOK: Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

101955314Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future By Mal Warwick Published by Jossey-Bass (2009) Written in the wake of the global financial meltdown, when fundraisers throughout the world were frantic with worry about shrinking gifts and falling revenue, this was Mal Warwick’s best effort to lay out in plain language the fundraising principles that apply under any economic conditions — and those that must be considered when it looks as though the sky is falling. Available for purchase at Amazon.com and other retailers.

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