Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future By Mal Warwick Published by Jossey-Bass (2009) Written in the wake of the global financial meltdown, when fundraisers throughout the world were frantic with worry about shrinking gifts and falling revenue, this was Mal Warwick’s best effort to lay out in plain language the fundraising principles that apply under any economic conditions — and those that must be considered when it looks as though the sky is falling. Available for purchase at Amazon.com and other retailers.
Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization By Mal Warwick and Stephen Hitchcock Published by Jossey-Bass (2001) In Ten Steps to Fundraising Success, two of the country’s leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization’s financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick’s highly successful Five Strategies approach. The Five Strategies for Fundraising Success — offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results. Available for purchase at Amazon.com and other retailers.
The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals By Mal Warwick Published by Jossey-Bass (2000) In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization’s mission, and all fundraising activities are focused on fulfilling that mission. Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures. Available for purchase on Amazon.com and other retailers.