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“Measuring Your Return on Investment in Multichannel Fundraising Campaigns”
In a multichannel nonprofit fundraising environment, the old methods of measuring return on investment begin to fall apart. It is no longer sufficient to pay for a mailing or a phone campaign, wait for donors to come in, and then measure their gifts over the next twelve months.
Today’s nonprofit fundraiser can choose from a multitude of channels to invest in—and each channel can have different cost structures and produce different types of donors and returns.
This complexity makes it even more critical to be able to understand—and measure—the return on your fundraising investments, so that you can make data-driven investment decisions across channels or across a combination of channels.
To help you better understand this issue, we’ve authored a white paper to help nonprofit fundraisers succeed in this new environment.