Two of Mal Warwick | Donordigital’s most experienced fundraisers will be speaking at this year’s Washington Nonprofit Conference
organized by the Direct Marketing Association Nonprofit Federation
. This year’s event takes place at the Renaissance Washington Hotel on February 26-27.
Here’s information on the sessions we’re participating in:
Friday, February 27 at 9 am
High-Value Donors: Rejuvenate Your Mid-Level Program
Friday, February 27 at 2 pm
Multi-Channel: What Has Your Donation Page Done for You Lately?: Testing, Optimization & Best Practices
- Speakers: Mal Warwick | Donordigital Vice President Peter Schoewe will be speaking with DeAndra Hicks of Ocean Conservancy and Lester Smiley of PETA.
- Learn how to breathe new life into your existing mid-level program and increase revenue, improve retention and inspire upgrades. Learn how PETA and Ocean Conservancy achieved double digit growth from their existing programs this past year. Learn best practices for mid-level strategy in a multichannel environment, with a deep dive into offer development, segmentation and targeting and innovative creative and cultivation techniques.
Learn More About the Washington Nonprofit Conference
- Speaker: Mal Warwick | Donordigital Vice President Mwosi Swenson
- Donation page optimization is the least-sexy part of online fundraising — yet investment in this area can mean real money (lots of it, in fact!) from the same traffic to your site. Learn how analytics-driven changes to donation pages that have raised tens of thousands of additional dollars at some of the largest nonprofit programs. Includes a quick review of the tools, technology and methodology needed for effective testing, then dives into best practices and real testing results — things you’d expect, things that you need to know, and things that surprised us all!