Donordigital helps nonprofit organizations, campaigns, and socially responsible businesses use the Internet for fundraising, advocacy, advertising, and marketing. We provide strategy and implementation to enable organizations to use e-mail, the Web, Facebook, mobile, and other communications to build their constituencies and change the world. Founded in 1999, Donordigital has raised tens of millions of dollars and recruited millions of new, mostly younger, constituents for our clients. While we focus on online fundraising and marketing, our staff has deep experience in more traditional direct marketing and organizing techniques. Our programs seek to integrate online communications with mail, phone, face-to-face and canvassing, campaigning, house parties, and online and offline events. Donordigital has built and developed large-scale integrated online fundraising programs at national organizations including The Humane Society of the United States, Habitat for Humanity International, CARE, Catholic Relief Services, Amnesty International USA, the NAACP, Share Our Strength, and American Jewish World Service. We have also worked for the U.S. Fund for UNICEF, National Public Radio, the Smithsonian Institution’s new National Museum for African American History and Culture, PETA and many other large national organizations with complex multichannel direct response programs. In addition to viral campaigns involving petitions, photo galleries and many other techniques, we have used paid list acquisition, via sites such as Change.org, Care2, chaperoned emails with Web publishers such as Alternet or Sojourners, and cost-per-lead agencies such as Pontiflex. We carefully track the cost of acquiring an opt-in advocate and converting him or her into a donor, so we know which sources merit additional investment. Donordigital is an expert with Convio, Blackbaud Sphere (Kintera), and Salsa, and has managed many full-service clients who have millions of records in these systems. In addition to using Convio for advocacy and fundraising emails, we have done extensive testing to optimize donation and advocacy pages in Convio and figured out many “work-arounds” to make the tools work better. Current Convio clients include CARE, AmeriCares, Catholic Relief Services, Share Our Strength, and the U.S. Fund for UNICEF. Donordigital works closely with Target Analytics to produce the donorCentrics™ Collaborative Benchmarking Report on Internet Giving, which provides detailed reporting for a wide range of participants including the Sierra Club, Environmental Defense Fund, the U.S. Fund for UNICEF, The Humane Society of the United States and about two dozen other major national organizations, many of which do advocacy along with fundraising. Feeding America recently joined the program. In 2008, Donordigital was acquired by Mal Warwick Associates, which had incubated Donordigital in the late 1990s. The merger has increased our abilities to provide truly integrated fundraising using multiple channels—online, direct mail, telemarketing and mobile—to increase donor response and retention.