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Creating materials for a high-dollar and planned giving audience requires a unique voice and design.
Mal Warwick | Donordigital is a pioneer in developing high-dollar direct marketing offers. In the 1980’s we launched the concept of sending highly personalized, carefully targeted solicitations, using high production values, that requested a gift of $1,000, $5,000, $10,000, or even $25,000 through named societies or giving clubs–and we’ve enjoyed enormous success for our clients ever since. We have learned high-dollar direct response fundraising works when you craft–and convincingly communicate–an appropriate and compelling case for giving, when you package appeals that suggest real people wrote and mailed the letters, and when you carefully select the right segments or best lists. Our work in this area covers direct mail, online and also telephone fundraising.
In our work in this area we go beyond the off-the-shelf, generic newsletters and collateral brochures used by so many agencies. We help strategize and develop customized cultivation, stewardship and solicitation efforts that tap the most powerful motivation for legacy giving: your mission. Our integrated approach encourages individuals to establish planned gifts as the ultimate expression of their commitment to your work.