BOOK: Fundraising When Money is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

mw By Mal Warwick Published by Jossey-Bass, 2009. Nobody can predict our economic future. But in tough times, whether driven by the economy or other factors, there are simple yet sometimes counterintuitive steps you can take to ensure that your organization will suffer the least possible damage in a down economy — and emerge healthy and poised for renewed growth when the economic crisis has passed. This book outlines how the economy affects fundraising and then walk you through an effective strategy and practical steps you can take to survive and then thrive in the future. Buy the book.