The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail By Mal Warwick Published by Emerson & Church Publishers (2005) Can you motivate a donor to respond to your next mailing with a thousand dollar gift? Absolutely, says Mal Warwick in his book, Raising $1000 Gifts by Mail. Mal is the dean of high dollar direct mail he practically invented it. Mal points to organizations like yours that have, somewhat astoundingly, turned small givers into big ones … with just the right mailing. Here is one example. Heeding Mal’s advice, a regional activist organization sent just 889 letters to selected donors. This small mailing produced income of $59,450. That is impressive. But even better: gifts averaged $2,123! And the cost of the mailing was 14 cents per dollar raised. A second example: An anti-hunger organization sent just over 10,000 high-dollar pieces. The mailing yielded 679 gifts totaling $117,749. And the overall response was a whopping 6.4 percent! When there is gold underfoot, you can scratch the surface and content yourself with $25 and $50 nuggets. Or, using Mal’s strategies, you can drill down and mine that rich vein of $1000, $2000, even $5000 donors by mail. Available for purchase at Amazon.com and other retailers.
Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future By Mal Warwick Published by Jossey-Bass (2009) Written in the wake of the global financial meltdown, when fundraisers throughout the world were frantic with worry about shrinking gifts and falling revenue, this was Mal Warwick’s best effort to lay out in plain language the fundraising principles that apply under any economic conditions — and those that must be considered when it looks as though the sky is falling. Available for purchase at Amazon.com and other retailers.
Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization By Mal Warwick and Stephen Hitchcock Published by Jossey-Bass (2001) In Ten Steps to Fundraising Success, two of the country’s leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization’s financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick’s highly successful Five Strategies approach. The Five Strategies for Fundraising Success — offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results. Available for purchase at Amazon.com and other retailers.