- Are you bringing in all the funds necessary not just to meet your organization’s budget this year, plus modest year-to-year growth, but enough money to grow at a dynamic pace—so the organization can take giant steps toward realizing the visionary goal on which it was founded (curing cancer, ending hunger, eliminating poverty, achieving nationwide free arts education)?
- Are you and your senior colleagues earning salaries commensurate with those of corporate executives performing comparable work?
- Are you raising sufficient funds to underwrite an intensive marketing and public relations program to build your brand, raise your organization’s public profile, and keep the organization top of mind among your constituents?
- Is a significant portion of your budget—5% or 10%—devoted to research and development, enabling you to test new markets and new fundraising approaches without fear of failure?
Assume you’re responsible for raising all the money for a nonprofit organization. (Maybe you are!) Then consider the following questions: