Ethical CreativeFundraisingMulti-channel FundraisingNonprofitsOnline FundraisingSocially Responsible November 27, 2023 by Raul Panzar & Shizrae Mallick The images and visuals you choose to tell your organization's story matter.… |
Direct ResponseFundraisingMulti-channel FundraisingOnline FundraisingYear-end Fundraising July 24, 2023 by Zoe Clarke
Don't wait to create your digital year-end strategy.… |
Direct MailDirect ResponseDonation PageMulti-channel FundraisingTesting June 8, 2023 by Melanie Smith One of the most tried and true ways to raise response rate is by lowering the ask array - but how low should you go?… |
Legacy GivingMulti-channel Fundraising November 21, 2022 by Tracy Malloy-Curtis Legacy giving must be embedded as part of every donor experience, every marketing channel, and every fundraising area.… |
Direct ResponseEmail MessagingFundraisingMulti-channel FundraisingOnline FundraisingTestingWebsite August 23, 2022 by Peter Schoewe At Mal Warwick Donordigital, we love testing! However, we often see tests that are set up incorrectly or analyzed in the wrong way. This can lead to the wrong conclusion from a test, resulting in strategy changes that can hurt a program’s performance.
So how can you avoid making mistakes in you… |
Direct ResponseFundraisingLegacy GivingMulti-channel FundraisingMWD NewsNonprofitsOnline Fundraising July 21, 2022 by Amanda Melton, Christina Chavez, Christine Shilosky, Dave Dogan, Eric Overman, Melissa Ford, Mwosi Swenson, Peter Schoewe, Tiffany Reed, Tracy Malloy-Curtis & Wendy Marinaccio Husman If your program is experiencing reduced revenue in 2022, you are not alone. MWD experts have outlined some thoughts and recommendations to keep your program strong and effective.… |
Direct MailDirect ResponseFundraisingMulti-channel FundraisingNonprofits February 3, 2022 by Jan Rossberg Paper costs are increasing substantially. Thankfully we have a few tricks up our sleeves to help minimize rising costs.… |
Direct ResponseDonation PageEmail MessagingMulti-channel FundraisingNonprofitsOnline FundraisingTestingWebsite March 24, 2021 by Jack Valor & Nick Garcia Testing is the most powerful tool we have to build a data-driven program - but only if it’s done right. A bad test isn’t just a waste of resources - if it leads you down the wrong path, it’s worse than no test at all. Not sure where to begin? Here are 46 impactful yet often overlooked online… |
Direct ResponseMulti-channel FundraisingMWD NewsNonprofitsOnline Fundraising March 17, 2021 by Stephanie Drahan Here at MWD, we are furiously prepping for our sessions. We hope you will check one or all of them out!… |
Direct MailMulti-channel FundraisingNonprofitsOnline FundraisingSocial MediaTax ReceiptYear-end Fundraising December 10, 2020 by Jonathan Locy With so much riding on year-end performance and with a global pandemic on our minds, it’s important to effectively manage the workload and the stress that comes with it.… |
Direct ResponseFundraisingMobile FundraisingMulti-channel Fundraising June 3, 2019 by Kate Sienicki Mucci & Wendy Marinaccio Husman In our work with organizations that have added the mobile channel over the past two years, we have helped launch approximately two dozen campaigns to current donors, lapsed donors and non-donor prospects. The types of campaigns have varied from standard appeal and renewal messages to sustainer invit… |
FundraisingMulti-channel FundraisingMWD NewsNonprofitsSustainer Giving February 5, 2018 by Michael Stein The MWD team is excited to attend the 2018 Washington Nonprofit Conference on Feb 21-23, 2018, organized by the DMA Nonprofit Federation. Our team, in collaboration with two of our incredible clients, will be presenting two sessions at this year's conference.… |
Direct MailFundraisingMulti-channel FundraisingOnline Fundraising December 22, 2017 by Nick Garcia We know that when donors engage with your organization across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value. But if your program isn’t currently coordinated across channels, you may be asking yourself “How do I g… |
FundraisingMulti-channel FundraisingOnline FundraisingSocial Media October 16, 2017 by Michael Stein Year-end is often the best time of the year to raise money, but it is also the time when donors are the most frustrated with the volume of mail and email asking for donations. To help you engage and retain your donors, here are seven best practices to break the curse of donor fatigue.… |
Digital AdvertisingDirect MailDirect ResponseEmail MessagingMulti-channel FundraisingOnline FundraisingYear-end Fundraising October 10, 2017 by Mwosi Swenson Direct response fundraising should be multichannel. I say this even after a year where many nonprofit programs were reacting in real-time, online to a myriad of current events. The speed of their response to challenging issues allowed them to fundraise quite successfully for their causes, as well… |
Direct MailFundraisingMulti-channel FundraisingOnline Fundraising June 30, 2017 by Nick Garcia Cross-channel integration has become the new standard in non-profit marketing, and for good reason. When your donors engage across multiple channels, they are more likely to stay on your file, give more frequently, and subsequently have a higher lifetime value.… |
Multi-channel FundraisingOnline Fundraising June 15, 2016 by Jack Valor Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light. In the last year alone, thanks to exposing abu… |
DesignMulti-channel FundraisingSocial MediaWebsite April 29, 2016 by Anthony Blair-Borders & Jesse Kelsey It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. This means th… |
Multi-channel FundraisingTelemarketing March 28, 2016 by Amirah Tyler Amirah Tyler attended DMAW’s Direct Marketing 101 Course and reports back on the fundamentals of direct marketing, the experience of examining big picture trends, and the pleasure of gaining practical tools for immediate application in her work.… |
Digital AdvertisingDisaster FundraisingFundraisingMobile FundraisingMulti-channel FundraisingSocial Media March 28, 2016 by Wendy Marinaccio Husman Harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events i… |
FundraisingMulti-channel FundraisingOnline Fundraising February 4, 2016 by Mwosi Swenson Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole. Many programs we manage experienced strong revenue growth in their online channel, driven by Giving… |
Multi-channel FundraisingMWD NewsOnline FundraisingSustainer Giving November 18, 2015 by Michael Stein |
Mobile FundraisingMulti-channel FundraisingOnline Fundraising October 24, 2014 by Wendy Marinaccio Husman |
Multi-channel FundraisingOnline Fundraising July 21, 2014 by Dave Dogan |
Multi-channel Fundraising March 20, 2014 by Eric Overman |
Multi-channel FundraisingMWD NewsOnline Fundraising March 6, 2014 by Dan Doyle |
Multi-channel FundraisingOnline FundraisingTax ReceiptWebsite February 10, 2014 by Nick Garcia |
Legacy GivingMulti-channel FundraisingOnline Fundraising January 29, 2014 by Phyllis Freedman |
BlackbaudMulti-channel FundraisingOnline FundraisingSocial Media December 13, 2013 by Wendy Marinaccio Husman |
Multi-channel Fundraising September 13, 2013 by Eric Overman |
Direct MailMulti-channel FundraisingTelemarketing September 6, 2013 by Mal Warwick |
AnalyticsDirect MailMulti-channel FundraisingOnline Fundraising September 3, 2013 by Peter Schoewe |
MAXI AwardsMulti-channel FundraisingMWD News August 2, 2013 by Dan Doyle |
Digital AdvertisingMulti-channel FundraisingSocial Media July 30, 2013 by Laura Domingo |
Multi-channel FundraisingSocial MediaVideo July 2, 2013 by Wendy Marinaccio Husman |
FacebookMulti-channel FundraisingOnline FundraisingSustainer GivingWebsite June 6, 2013 by Wendy Marinaccio Husman |
Multi-channel FundraisingMWD NewsOnline Fundraising May 24, 2013 by Michael Stein |
Multi-channel FundraisingMWD News April 17, 2013 by Eric Overman |
Multi-channel FundraisingOnline Fundraising March 12, 2013 by Dan Doyle |
AnalyticsMulti-channel FundraisingOnline FundraisingTesting March 5, 2013 by Peter Schoewe |
Multi-channel Fundraising January 10, 2013 by Peter Schoewe |
Direct ResponseMulti-channel FundraisingOnline Fundraising November 13, 2012 by Amanda Zaid When you’ve set a goal for your campaign, whether it’s for a number of donations, new members, or a dollar amount, the goal and deadline can create excitement and urgency to compel constituents to donate. A dynamic thermometer can provide an update of real-time progress towards that goal.… |
Direct MailDirect ResponseMulti-channel FundraisingMWD NewsOnline FundraisingSustainer Giving April 24, 2012 by Eric Overman No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One… |
Multi-channel Fundraising March 7, 2012 by Eric Overman Successfully integrated campaigns have consistently proved their value -- increasing donor value and loyalty, maximizing revenue, increasing retention, driving conversion throughout donor life cycles, increasing average gift amounts, and so on. But these successes can only be achieved through analys… |
Multi-channel FundraisingOnline FundraisingSustainer Giving August 8, 2011 by Dave Dogan Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs.… |
Multi-channel FundraisingOnline Fundraising July 4, 2009 by Nick Allen |